By Henry Bryant
Every few years the East Atlanta Community Association (EACA) considers a brand identity for itself and the neighborhood, sometimes adopting something, and sometimes not. In the last year, as the East Atlanta Business Association (EABA) reestablished itself with greater leadership and membership, they realized that a cohesive, identifiable brand would help in marketing EAV businesses. This includes brick-and-mortar, home-based, and virtual, all located within the boundaries of East Atlanta Village.
The EABA branding committee, including Traci Sampson, Meg Snider, and designer Joe Parker, had been working on the project since November when they asked the community association to participate, EACA having a direct interest. The combined effort could result in a unified brand for the village, the business association, and the community association.
Parker has developed a distinctive East Atlanta typeface, using it to design wordmarks for all the East Atlanta entities. The EACA executive board, the EABA board, and members who attended the branding meeting in June got a first look at the project. The designs will be adjusted, based on the initial input from both groups. The updated version is expected to be presented in a month or two.
EACA is updating its membership brochure, set to be finished by the fall. The new brand may not be done in time for that, but EABA hopes it will be ready in the coming months, as businesses adjust practices and open to the new normal.
Local individuals, organizations, and businesses have continued to give their best efforts to support the entire community during this pandemic. The new branding will provide an already close community a new solidarity—another reason to celebrate East Atlanta Village, in a 2020 sort of way.