Schools and Children

POWERADE® Power Your School Program Pledges $1 Million in Support of High School Athletics

By Linda Sewell

High school athletics play a critical role in the physical and psychological development of young athletes, yet athletic programs across the country are being subjected to deep budget cuts, leaving many programs underfunded.

In response, POWERADE is helping schools in need by launching the Power Your School program, which will award $1 million to high school athletic programs around the country. Student athletes and their supporters are invited to submit written or video essays demonstrating their schools’ needs for the chance to win a share of the funding.

 “High school sports don’t just provide an outlet for young athletes to hone their skills, they also teach determination, teamwork, and the ability to overcome adversity,” said Joel Bishop, senior vice president, Glacéau. “Our young athletes are full of big dreams and potential, and through the Power Your School program, POWERADE is committing to helping them on their journeys.”

The Power Your School program will award 500 schools with a share of the $1 million in funding this fall. Georgia is slated to receive a total of 16 grants, contributing $32,000 to athletic programs in need of a financial boost.

 “Every day we’re faced with challenges that are out of our control, and by playing sports, you learn to respond by controlling what you can – your work ethic, self-belief, and dedication,” said POWERADE brand ambassador and basketball superstar Damian Lillard. “Those learnings alone are enough to put young athletes in position to power through on the road to success.”

To get involved in the Power Your School program, participants can visit www.POWERADE.com and submit written or video essays that detail their schools’ needs. Contest entries will be judged based on school need, creativity, and quality of submission.

Contest entries must be submitted no later than 12:00am (midnight) Eastern Time on September 30. Each entrant is limited to one submission per day. For a complete list of contest rules, please visit www.POWERADE.com. No purchase is necessary to enter.